Welcome to the International Association of Business Communicators Dallas Chapter

IABC Dallas is the network for modern communicators.

We know that good communication drives business success, and our passion is connecting our members to the latest ideas, job opportunities, and people through professional learning, along with a generous culture of sharing.

By setting the standard for professional development in business communications, IABC Dallas enhances the careers of the strategic communications leaders of today and tomorrow.

Join us. Together we learn, grow, network and innovate. More info…

IABC Dallas October 9 Professional Development Luncheon

Build Deeper Connections and Stronger Engagement through Journey Marketing

In today’s world, people want products and services that are tailored to their specific needs. Learn to deeply understand your customers through journey marketing, a fundamental shift in how you can reach your audiences – be they internal or external.

Rich Herbst of Ascend Marketing helped pioneer the approach, and will share how you can leverage data and create personas to represent different aspects of your audience – thus avoiding “one-size-fits-all” messaging.

A panel of executives will share how they use journey marketing to target their messages to each customer. Our panelists will explain how this approach helps them cut through clutter to deliver the right messages at the right times. Join us! Click here to register.