Meeting/Event Information

    IABC Dallas Professional Development Luncheon

    May 14, 2019
    11:15 AM - 1:15 PM
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    Maggiano’s Little Italy
    6001 W Park Blvd
    Plano, TX 75093

    Reaching internal and external audiences through mobile messaging: How it can personalize people’s experiences, and where opportunities are for improvement

    Whether it’s consumers or employees, it’s more challenging than ever to capture their attention. Email is oversaturated, and it’s difficult to persuade folks to acquire and use mobile apps.

    One way to break through the clutter is mobile messaging. It can deliver the personalized experience shoppers demand, especially Millennials and Generation Z. Retailers and e-commerce companies in particular are dreaming up amazing ways to give customers experiences that keep them coming back.

    But despite the talent wars plaguing most industries, companies are not investing nearly as much in messaging technology that can help keep employees engaged. The good news is that this creates an opportunity for out-of-the-box thinking to address what’s lacking.

    Abhi Vyas, who heads up marketing, digital personalization and analytics at Verizon Wireless, will talk at our May 14 lunch about some of the most creative ways through which businesses have personalized mobile messaging. He will also look at areas where they can improve.

    Key takeaways:

    • Using notifications to reach folks outside their cluttered inboxes.
    • How mobile messaging fits into the changing ways through which people interact with technology.
    • How to use mobile messaging to engage internal teams.
    • Why it’s important to connect physical and digital worlds.
    • Examples of how leading retail and e-commerce brands engage shoppers through mobile messaging.
    • How to kick-start mobile messaging, both internally and externally.

    About our speaker:

    Abhi Vyas runs Verizon Wireless’ digital personalization and analytics marketing. His work there spans strategy and planning to budgeting and forecasting.

    Before joining Verizon Wireless in 2017, Vyas led marketing and digital strategy at MetroMedia Technologies, a maker of display systems. His résumé also includes stints at Taj Hotels Resorts and Palaces, a leading luxury brand, and Tata International, a global trading and distribution business.

    Vyas is a board member of the digital marketing council at Southern Methodist University, where he is an instructor in mobile marketing. His education includes a master’s degree in economics and business from SMU, along with his recent certification in Digital Marketing and Innovation from Harvard Business School.

    Reserve your spot now!

    Deadline to register: midnight on Sunday, May 12

    Maggiano’s Little Italy
    6001 W Park Blvd
    Plano, TX 75093

    Event date: Tuesday, May 14, 2019

    11:15 a.m. – noon: Arrival and networking
    Noon – 1:15 p.m.: Speaker content and Q&A

    IABC Dallas members: $35
    Non-members: $50
    Students: $25

    A fee of $10 will be applied after the May 12 deadline.

    **Please note, Refunds and cancellations are due by Friday, May 10 at 5 pm. No Shows will be billed. Contact Liz Kennedy at to cancel.

    MEMBERS: If you have any trouble logging in to register, please contact Liz Kennedy at for assistance. If you're not sure if you are a current member, you can check with by emailing or calling 415-776-4222.


    $35.00 IABC Dallas Members
    $45.00 after 12:00 am May 13

    $50.00 Non-member Price
    $60.00 after 12:00 am May 13

    $25.00 Student Price