Meeting/Event Information

    IABC Dallas Professional Development Luncheon

    February 12, 2019
    11:15 AM - 1:15 PM
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    Maggiano’s Little Italy
    6001 W Park Blvd
    Plano, TX 75093
     Directions

    Why D-FW Must Regain Its Prestige

    For communication professionals in North Texas to achieve their potential, the local industry must find the luster the market lost in the last decade.

    That’s what Ken Luce, founding partner of Dallas-based LDWW Group, will discuss at our next luncheon on Tues., Feb. 12.

    “We must as an industry, from agencies to in-house producers to freelancers, remind people that D-FW and Texas have great talent that does national and global work,”
    says Luce, a veteran of marketing giants such as Temerlin McClain and Weber Shandwick. “For our own survival, we as an industry must educate, celebrate and cooperate, much like fields such as law and consulting.”

    With 22 Fortune 500 headquarters, many of the nation’s best known consumer, technology and healthcare brands are based in Dallas-Fort Worth, as are large regional operations of household names.

    The result: North Texas has some of the highest spending on marketing, internal and external communication of anyplace nationwide, Luce says.

    But though LDWW’s work spans everywhere from Asia and Europe to Cuba and Yemen, agencies like it here can still get labeled with the same “regional” stereotype that their area counterparts received in the early 1990s.

    Local ad shops like Temerlin McClain gained national import in the late ‘90s when American Airlines, JC Penney, ExxonMobil and tech names like Ericsson and Alcatel were making D-FW their home, Luce says.

    But after a wave of national acquisitions, ad firms that grew to such prominence in Dallas were swallowed by bigger holding companies, turning some of the region’s top names in the field into offices in someone else’s network.

    Local ad shops that remained were relegated back to the regional status they had before, a problem that soon spread to marketing and communication agencies of all types here.

    “Our industry cannot flourish here until people who live elsewhere realize that regardless of the branch of communication and marketing they consider, the work they can receive in North Texas is on par with the best any city can offer,” Luce says.

    Come learn on Feb. 12 how our region’s communication industry can get its mojo back!

    About our speaker:

    Ken Luce founded LDWW to be a pioneering agency in the digital era, creating high-impact campaigns and communications strategies that build brands, protect reputations, and inspire action among the audiences that matter most to clients.

    Prior to launching LDWW in 2012, Luce was the chief operating officer at H+K Strategies.

    Before that he held senior management roles at Weber Shandwick and is widely credited with developing and managing the firm’s Client Relationship Leader program, which has been featured as a Harvard Business School case study and is still being used today to as a model for client service in large consulting firms.

    His client engagements have included American Airlines, DFW Airport, ExxonMobil, Ford, Dean Foods, US Airways, Sprint, DISH Networks, Big 12 Athletic Conference and General Motors among others.

    Reserve your spot now!

    Deadline to register
    : midnight on Sunday, February 10, 2019

    Location:
    Maggiano’s Little Italy
    6001 W Park Blvd
    Plano, TX 75093

    Event date: Tuesday, February 12, 2019

    Time:
    11:15 a.m. – noon: Arrival and networking
    Noon – 1:15 p.m.: Speaker content and Q&A

    Costs:
    IABC Dallas members: $35
    Non-members: $50
    Students: $25

    A fee of $10 will be applied after the Feb. 10 deadline.

    **Please note, Refunds and cancellations are due by Friday, Feb. 8 at 5 pm. No Shows will be billed. Contact Liz Kennedy at chapteradmin@iabcdallas.com to cancel.

    MEMBERS: If you have any trouble logging in to register, please contact Liz Kennedy at chapteradmin@iabcdallas.com for assistance. If you're not sure if you are a current member, you can check with IABC.com by emailing member_relations@iabc.com or calling 415-776-4222.

    Tickets

    $35.00 IABC Dallas Members
    $45.00 after 12:00 am February 11

    $50.00 Non-member
    $60.00 after 12:00 am February 11

    $25.00 Student Price

    $45.00 PRSA Dallas Member Price
    $55.00 after 12:00 am February 11