Meeting/Event Information

    2019 IABC Dallas Spring Conference

    April 12, 2019
    7:45 AM - 4:00 PM
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    Courtyard Marriott Conference Center
    1201 Raiford Rd.
    Carrollton, TX 75007

    2019 IABC Dallas Spring Conference
    “Infuse Passion and Purpose into Your Communications & Your Career”

    Courtyard Marriott Conference Center, Carrollton, TX
    Friday, April 12, 2019
    7:45 a.m. – 4 p.m.

    Stuck in a rut? Reignite the fire within your communications career at the 2019 IABC Dallas Spring Conference. Our robust agenda brings together top speakers and industry leaders who will focus on specific issues and solutions within the communications profession, as well as broader career development techniques.

    Spend a full day networking and learning with other DFW communications professionals in a comfortable collaborative setting. Get fired up, build on skills you already have, and learn new ones along with industry trends and where our profession is headed.

    In addition to a meaty agenda, your registration includes breakfast, lunch and an onsite networking happy hour.

    Missed the deadline to register online? You may still attend at the door. Walkups will be accepted as capacity allows.


    7:45 a.m. - 8:30 a.m. Registration & Breakfast Buffet
    8:30 a.m. - 8:45 a.m. Welcome & Announcements
    8:45 a.m. - 9:30 a.m. Interactive Conference Kickoff
    9:30 a.m. -10:15 a.m. Morning Keynote
    10:30 a.m. - 11:15 a.m. Part 1 Breakout Sessions
    11:30 a.m. - 12:15 p.m. Part 2 Breakout Sessions
    12:30 p.m. - 2 p.m. Luncheon Buffet & Conference Keynote
    2 p.m. - 4 p.m. Networking Happy Hour


    8:45 a.m. – 9:30 a.m. - INTERACTIVE CONFERENCE KICKOFF

    “Yes, And…. Leverage Passion & Creativity to Build Fun & Engaging Communications”
    Mike Mayberry - Creative Strategist, Capital One

    Come “fly by the seat of your pants” in this energetic and interactive session. Through classic improvisational games, experience how to break down the barriers of fear, embrace change and lead innovation. Through simple, guided instruction, you’ll engage with other attendees and quickly learn how to leverage passion and creativity to improve your output and bring some fun into your workplace.

    Mike Mayberry is a Creative Strategist for the Financial Services Division of Capital One in Plano, TX. His responsibilities include messaging strategy, content design, and occasionally sporting a fake moustache and prosthetic teeth. While mostly responsible for internal communications, Mike also spearheads the creative strategy for external sponsorships and events like Techweek, the Dallas Symphony Orchestra and SXSW. He spent his time before Capital One in marketing/adverting in several industries, including radio and several Internet startups. He also spent 14 years performing with Dallas-based improv troupe, Ad-Libs, where he learned the value of facing your fears and making it up as you go along. Mike lives in the Dallas area and spends lots of time with his wife Elaine, his daughter Scout, and his son Sutton.

    9:30 a.m. – 10:15 a.m. - MORNING KEYNOTE

    “Hack Your Career”
    Melerick Mitchell - Talent Development Expert, Corporate Coach, Conference Speaker, Acclaimed Author - CEO and Founder, Drive Influence

    The career ladder model we have been taught over the years has not only changed, it is now obsolete. To have the career of your dreams, your approach to managing your career must radically change. Melerick will share career hacks that boil down the career-catapulting concepts used by leading corporate executives at the highest levels in top global companies. These hacks will give you the keys that can help you take your career from slowly sneaking up the corporate ladder to taking the express elevator. He’ll also unlock some leadership hacks that can put some zing in the performance of your teams. If you want to accelerate the growth of your career, then this is a workshop you cannot miss.

    Melerick is a sought-after corporate speaker/coach who serves global executives and organizations of various size and operations, who are looking to accelerate both performance levels and business acumen.

    Melerick is a motivator and a top-level communicator who has created a series of highly effective workshops and training session modules. Melerick is uniquely qualified to boil down the concepts used at the highest levels in the corporate world and make them applicable to any person in the room. As a corporate trainer and talent architect, Melerick offers a unique blend of executive coach experience and global team building. Along with IT solution development skills, Melerick is also credited with a strong engineering and systems analyst background that serves his various clients well.

    Fortune 500 companies and universities across the United States that have benefited from Melerick’s training abilities include Microsoft, Code Authority, National Security Technologies, Salesforce, Raytheon, UC of San Diego, Louisiana Tech University, National Society of Black Engineers and Tuskegee University as well as the University of North Texas.

    Melerick is also an acclaimed author, having recently released his groundbreaking book, "Kinetic Life". His book guides readers through seven quick steps to help unleash their hidden gifts and latent potential. Melerick believes that we all have both the power and the obligation to influence the world around us for the better.

    10:30 a.m. – 11:15 a.m. - Part I BREAKOUT SESSIONS (select one)

    “Approachable Analytics”
    Brittany McKone
    - VP of Analytics, Weber Shandwick

    We’re constantly bombarded with messages about the importance of big data and analytics. You tell yourself, “but I’m not a math person!” or “I like to go with my gut” to avoid having to wade through a mess of unorganized data. Analytics and measurement have a tendency to feel intimidating, and it’s tough to find resources that make it approachable. It’s time to flip the script – because there are simple, straightforward ways to make a big impact with data. And that’s what we’re going to focus on in this session.

    Brittany will share tips and tricks to demystify analytics so you’ll come away with the skills you need to use data to make decisions every day. Bring your questions and ideas for an interactive conversation on how to become an everyday analyst!

    As a former “not a math person” herself, Brittany McKone started her career in data at Nielsen, and learned that analytics is actually all about interpreting information and using it to solve problems. She is now the VP of analytics at Weber Shandwick Southwest, and loves showing others how to embrace data to make their jobs better, faster, and more fun!


    “Persuasive Communications”
    Jill Hellwig
    - Founder, Brand New U Coaching & Zigler Certified Trainer

    Every once in a while you meet someone who totally changes your perspective; someone who challenges you to think bigger, reach higher and bravely embrace change. Jill Hellwig is one of those people.

    Jill is the gifted co-author of When Women Reign, Ziglar Legacy Certified inspirational speaker and vision-driven coach. Her unique ability to see the good in every person allows her to mentor, motivate and activate others to fulfill their potential. She is passionate about helping others discover and live from their strengths so they can position themselves for success.

    Jill draws from more than 20 years of corporate, non-profit and community experience including three years as a national top 10 territory sales rep of then $12 billion company, MCI, and fourteen years with Ziglar, Inc.

    Zig Ziglar fondly referred to her as “The Bear Hunter” for her prowess at producing multi-millions in revenue. Often exceeding quotas by more than 300%, Jill’s focus was contributing to the success of her clients whose industries included high tech, professional services, manufacturing, global firms and government agencies.

    In 2009 Jill left corporate America to serve with her husband in full time ministry. Upon the birth of their fourth child and first daughter, she became a full time stay at home mom. In the midst of this transition, she began her own coaching, consulting and speaking firm, Brand New U Coaching, which is focused on empowering others in their both their professional and personal journeys to realize their limitless potential.

    Because of this multifaceted background and her unique ability to touch each person individually, right where they are today, you will leave feeling inspired, equipped and ready to make a difference!

    11:30 a.m. – 12:15 p.m. - Part II BREAKOUT SESSIONS (select one)

    “The Art of Hello: How to be Remembered in The Age of Personal and Professional Branding”
    Paula Calise - Principal, Linked Executive Search

    As professionals, we all deserve to be known for our achievements, and to be understood for our value proposition. Often called personal branding, the core is introducing yourself to people in a way that the listener understands the essence of your professional life. Once scripted and perfected, your branded introduction is a durable asset. It will serve as your networking introduction, as your LinkedIn profile summary, the opening to your bio, as the professional summary of your resume, and for internal meetings with new partners or executives. It is useful for emerging professionals, for senior leaders, for business owners, for those seeking positions on boards, and job seekers.

    A well-conceived professional brand introduction is the old-fashioned elevator pitch polished up to a professional level with a memorable impact. It differentiates you from others. It’s so simple to recognize when done well, and so hard to make one your own. Paula provides a three-step method and a set of frameworks that results in you having a professional brand introduction of your own to use that day.

    Paula specializes in filling hard-to-fill positions, completing over 450 searches since founding Linked Executive Search. Paula is known for rapidly finding talent to fill key positions that fit the company, culture and team effortlessly – delivering quality candidates who can step in and immediately produce positive results. Across many professions and industries, Paula often fills jobs that have been open for six weeks to six months, with others having tried to fill these roles prior to Paula being invited to do so. Her company was named as a 2017-2018 Best of the Best Recruiting Firms by Forbes.

    As a hiring manager by profession, Paula fills jobs like her clients would themselves, if they had the time. With years of leadership in sales and marketing at TXU Energy, LexisNexis and IBM, she brings a wealth of placement experience and knowledge to every client Linked Executive Search serves.

    Paula is a frequent speaker and instructor. She gives presentations, workshops and keynote addresses on the topic of personal branding for professionals. Paula can be heard at MBA programs, professional associations, internal company leadership programs, and job seekers support groups. Paula’s popularity as a speaker is in part due to providing actionable and fresh perspective on the topic of personal branding for professionals and executives.

    Paula earned an undergraduate degree in HR from the University of Connecticut and an MBA from the University of Houston. She is actively involved in community volunteerism and leadership. Paula serves on the Dean’s Advisory Board at the University of North Texas College of Business. She is a board member of the Dallas/Ft. Worth Retail Executive Association, co-founder of Dallas Executive Women’s Network Group, a founding member and Vice President of The Board Connection, and a former Assistant Vice President of Southwest Higher Education Authority.

    Panel Discussion: “Writer’s Block Antidote: How to Move Beyond the Boring.”

    Drew Wilson
    , Director of External Communications for NTT DATA
    Drew manages campaign strategy and tactical execution for NTT DATA's strategic business units, while also supporting corporate thought leadership programs.

    Prior to his current position, Drew learned how to avoid boring writing during seven years on the agency side. At HCK2 and MM2 Public Relations, he counseled clients in technology, financial services, healthcare, energy, retail and professional services. Drew completed his undergraduate degree in communication at DePauw University and received a master’s degree from Ball State University.

    Scott Collins, Executive Creative Director and Founder of Culture Farm
    Scott's roots in the field of advertising run deep. He has harvested a bounty of work for a divergent set of clients including Fortune 50 multi-national companies, venture capital start-ups, non-profits, and local small-scale businesses. Mile-markers on his career path include: Harrah's "OH YEAH!" branding campaign, Pepsi's "Taking it to the Fields" national sports marketing program, the Buick Invitational broadcast and on-premise promotions, and most recently, an innovative partnership marketing plan for New Leaf. Winning two gold and two silver ADDY awards along the way were blue-ribbon moments.

    Skilled in all the machinery of advertising, Scott and Culture Farm's premiere products are branding, design, and production. Culture Farm's blueprint is to run lean, quickly, and resourcefully in complete partnership with a client. And whenever and wherever possible, Scott fertilizes the process with humor.

    Margie Bowles, Director of Content Strategy for HCK2
    Before joining HCK2, Margie was the founder and creative director of 1400 Words, a fully-staffed marketing communications company that specialized solely in strategic message development and copywriting

    For nearly 20 years, her firm partnered with design studios, advertising agencies and production companies throughout the U.S. and internationally on projects for clients ranging from small startups to iconic giants, including Hewlett Packard, NASA, IBM, Bell Helicopter, JPMorgan Chase, The Smithsonian Institution and the National Constitution Center. She sold the company to her longtime colleague in 2015.

    Erin Paisan – Senior Manager for CEO & Internal Communications for Deloitte, Erin oversees and manages the Office of the CEO communications channels that provide essential information for Audit & Assurance leaders. She develops briefings and speeches for this group to reinforce Deloitte brand, business strategy and performance.

    Prior to Deloitte, she was senior manager of internal communications for Transamerica Corp., supporting communications for four function areas: HR, Finance, Internal Audit and Risk. Her role included the facilitation of quarterly Town Hall meetings, executive interviews and organization change announcements. She also led the HR communications strategy and rollout of an online employee recognition program to boost employee engagement.

    Her career also includes roles with PartnerComm, Holmes Murphy and Accudyne Industries.

    12:30 p.m. – 2 p.m. - LUNCH KEYNOTE

    “Take Charge: Live with Passion, Work on Purpose, Communicate with Potency!”
    Dr. Alise Cortez - Purpose and Engagement Catalyst, Alise Cortez and Associates

    In today’s hustle-and-bustle world, who has time for passion and purpose? “I can barely keep up with laundry, getting the kids to school, and all the extra projects at work. I’m exhausted!” And as professional communicators, you all know that feeling – with communications plans, social media promotions, writing, editing, strategy meetings – the list goes on. As far as we know, we only get one shot at this thing called life to make the difference we so desire – what will you do with your precious gift and use it to fire your communications? Taking charge of your life means “taking the wheel” for what meaning you give your life experiences, being intentional about your mindset, cultivating passion and inspiration, and awakening to your purpose. You owe this to yourself. And guess what? When you live and work from passion and purpose, your communication work comes alive with the potent impact worthy of your precious life.

    Dr. Alise Cortez is a Speaker, Consultant, Published Author, Radio Show/Podcast Host, Purpose/Engagement Catalyst, and Organizational Logotherapist based in Dallas, Texas. Having developed her expertise within the Human Capital/Organizational Excellence industry over the last 20 years, today she is focused on helping companies, leaders and individuals across the globe to more meaningfully and purposely connect with their work to achieve greater fulfillment and well-being, more impactful results, and harmonic work-life integration. She is a sought-after speaker, consults with organizations, and conducts workshops to increase employee engagement, performance and leadership effectiveness.

    2 p.m – 4 p.m. - NETWORKING HAPPY HOUR

    Unwind and connect with other attendees as you regale the wealth of information you soaked up during the day! Continue to build on the conversation, begin to brainstorm your next steps, and have fun as we conclude an amazing conference. Two drink tickets and light hors d’oeuvres are included with your registration.

    Secure your spot now for our best pricing!

    Event Pricing: March 11 - April 8
    $200 - Full Conference
    $120 - Luncheon & Happy Hour only

    $230 - Full Conference
    $140 - Luncheon & Happy Hour only

    Students (must be enrolled full time at an accredited university or college)
    $110 - Full Conference
    $85 - Luncheon & Happy Hour only

    Note: Late fees will apply after the April 8 registration deadline. Walkups will be accepted if capacity allows.

    Deadline to register: Monday, April 8 at midnight. Register now to avoid late fees!

    ***Cancellation Policy:
    Event cancellation requests must be submitted via email to Liz Kennedy and received by 5pm April 5, to receive a full refund. Cancellation requests received after this time and date will not receive a refund due to our guarantee policies with the facility.

    MEMBERS: If you have any trouble logging in to register, please contact Liz Kennedy at [email protected] for assistance. If you're not sure if you are a current member, you can check with by emailing [email protected] or calling 415-776-4222.

    Sponsor Opportunities Available!
    Sponsorships are the lifeblood of organizations like IABC Dallas, just as marketing is the lifeblood of your business. Put the two together, and you instantly reach hundreds of influencers and purchasing decision makers in your target audience. The 2019 IABC Dallas Spring Conference is an invaluable way to connect with key communications professionals and businesses within North Texas. View all sponsorship opportunities.


    $200.00 IABC Dallas Members Full Conference
    $300.00 after 12:00 am April 9
    $150.00 Earlybird rate before March 11

    $120.00 IABC Dallas Members Lunch/HH Only
    $180.00 after 12:00 am April 9
    $90.00 Earlybird rate before March 11

    $230.00 Non-member Full Day
    $330.00 after 12:00 am April 9
    $180.00 Earlybird rate before March 11

    $140.00 Non-member Lunch/HH Only
    $200.00 after 12:00 am April 9
    $110.00 Earlybird rate before March 11

    $110.00 Student Full Day
    $99.00 Earlybird rate before March 11

    $85.00 Student Lunch/HH Only
    $75.00 Earlybird rate before March 11