Meeting/Event Information

    IABC Dallas August Professional Development Luncheon

    August 14, 2018
    11:15 AM - 1:15 PM
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    Maggiano’s Little Italy
    6001 W Park Blvd
    Plano, TX 75093

    Becoming the Professional Communicator of the Future

    Disciplines and functions are converging within organizations, and communications isn’t immune. Professional communicators are expected to adopt new roles and gain broad knowledge outside their traditional field. To blend functions easily, communicators will need to collaborate with other disciplines and departments, and take on cross-functional skillsets.

    Our August panel will feature experts who have navigated across different communications functions – from journalism to corporate communications, product management to marketing and communications, and even entertainment law to marketing! Join us to learn how they transitioned seamlessly between various roles, and how their new skills propelled their careers.

    Meet Our Panelists:

    Jennifer Cho has been through several career pivots, from the music industry to marketing. After graduating from Columbia University, Jen began working in the music industry in New York. After several years in entertainment law, Jen started her own record label and grew from a company of one to a team of 50 people responsible for marketing and distributing internationally released licensing projects. Jen pivoted from the music industry into pharmaceutical marketing and eventually into experiential marketing for a start-up technology firm, FISH, that provides hardware and software for data analytics integrated into tech engagement solutions for large-scale activations. After succeeding at FISH, Jen had an itch to do something different, which brought her to her last career pivot to lead the Dallas office of one of the world’s leading marketing firms, Weber Shandwick. Jen’s track record of success in moving her career across industries is tied together by her ability to inspire, evolve and lead.

    Casey Norton is Vice President of Communications & Marketing for Dallas Fort Worth International Airport and is responsible for all crisis communications, domestic and international media relations, global marketing, social media, community engagement, Board and Owner city relations, and internal communications for the fourth busiest airport in the world. Prior to joining DFW, Casey was the Director of Corporate Communications for American Airlines. He also held the position of Vice President – Media Strategist at Weber Shandwick, one of the world’s leading global public relations firms. Casey gained his newsroom experience working as a reporter and anchor in multiple markets, including Dallas/Fort Worth, Seattle and Houston. Casey holds a Bachelor of Journalism from the University of Texas at Austin.

    Kerry Shea is the Director of Marketing and Communications at Greenhill School, a co-ed Pre-K through 12th grade independent school with 1,300 students, located in Addison, TX. She establishes the marketing and communications strategy to support the mission and identity of Greenhill School, ensures consistency of message across internal and external constituents, and fosters relationships with the press. Kerry’s prior experience includes marketing, product and channel management, and strategy consulting with companies including DuPont and IBM. Kerry holds a BA from College of the Holy Cross and an MBA in Marketing from the Yale School of Management.

    Deadline to register: Sunday, August 12 at midnight

    Maggiano's Little Italy
    6001 W Park Blvd
    Plano, TX 75093


    11:15 - 12: Arrival and Networking
    12 - 1:15: Speaker Content and Q&A

    IABC Dallas members: $35
    Non-members: $50
    Students: $25
    A fee of $10 will be applied after the August 12 deadline.

    **Please note, Refunds and cancellations are due by Friday, August 10 at 5 pm. No Shows will be billed. Contact Liz Kennedy at to cancel.

    MEMBERS: If you have any trouble logging in to register, please contact Liz Kennedy at for assistance. If you're not sure if you are a current member, you can check with by emailing or calling 415-776-4222.



    $35.00 IABC Dallas Members
    $45.00 after 12:00 am August 13

    $50.00 Non-member Price
    $60.00 after 12:00 am August 13

    $25.00 Student Price