Meeting/Event Information

IABC Dallas Professional Development Luncheon

February 13, 2018
11:15 AM - 1:15 PM
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The Clubs of Prestonwood
15909 Preston Road
Dallas, TX 75248

Brave New World: Forget Everything You Know About Storytelling

SOLD OUT! Walkups will not be accepted. To be added to the wait list, please email  The wait list is first come, first serve.

From Gilgamesh to Game of Thrones, Shakespeare to Star Wars, truly epic stories have the power to capture our minds and imaginations -- even transport us to other worlds.

Marketers and communicators have long seized on the art of storytelling to compel audiences to buy, employees to remain loyal and nations to vote for this candidate or that. HOW? By returning to the source and drawing on lessons from literature.

But the world is changing, and the way we tell stories must change too.

On February 13, Tim Gingrich will trace today's best storytelling practices to their literary roots, exposing how the elements of storytelling continue to impact real-world brand examples. By exploring the deep, cultural significance of stories -- and understanding the new rules of post-modernism -- attendees will be better equipped to produce stories with the power to capture peoples’ attention, move them to action and advance the art of storytelling in the brave new digital world.

About our speaker:

Tim Gingrich is the senior strategic planner at Edelman in Dallas. He works with clients to research and define their brand stories -- and create integrated campaigns to tell those stories. He previously worked at Weber Shandwick, where notable projects included an award-winning sustainability storytelling program for a global FMCG company, the repositioning of a national transportation brand, and the reimagining of a multinational corporation's STEM recruitment campaign. As a fluent Mandarin speaker, Tim lived in China leading international assignments such as Texas Tourism's sponsorship of World Expo 2010 in Shanghai. And his freelance articles have appeared in China's Global Times newspaper as well as the Dallas Morning News. Tim has also presented original literary research at the Research, Art, Writing Symposium at UT Dallas and the Texas Graduate Liberal Arts Symposium at Rice University.

SOLD OUT! Walkups will not be accepted.
Deadline to register: Sunday, Feb. 11 

IABC Dallas members: $35
Non-members: $50
Students: $25
A fee of $10 will be applied after the Feb. 11 deadline.

Thank you to our sponsor!

**Please note
, Refunds and cancellations are due by Friday, Feb. 9 at 5 pm. No Shows will be billed.  Contact Liz Kennedy at to cancel. 

MEMBERS: If you have any trouble logging in to register, please contact Liz Kennedy at for assistance. If you're not sure if you are a current member, you can check with by emailing or calling 415-776-4222.

**The Clubs of Prestonwood serves our group buffet-style with a wide range of options, including hot chicken, beef or pork, and seafood options, side dishes, soups, and salads as well as desserts. If you find you need alternative selections, please let our VP of Programs know and we'll work to provide appropriate items.


$35.00 IABC Dallas Members
$45.00 after 12:00 am February 12

$50.00 Non-member Price
$60.00 after 12:00 am February 12

$25.00 Student Price