Meeting/Event Information

IABC Dallas Professional Development Luncheon

January 09, 2018
11:15 AM - 1:15 PM
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The Clubs of Prestonwood
15909 Preston Road
Dallas, TX 75248

“Paint by Numbers: The art and science of using research to develop customer insights”

David Slatter, President at ExperiPro, will share his insight and best practices for leveraging all forms of research to learn from your existing and potential customers.  At the heart of every marketing, social media, and public relations campaign should be an intimate knowledge of the target audience. Not just who they are, but also an understanding of their needs, what motivates them to select one product over another, and how our products and services are actually used or consumed. Technology has allowed us to collect massive amounts of data, but the real the challenge is turning data into meaningful and actionable insights. David is going to share some direction on how companies can use research to craft those customer insights to paint a clearer picture, and ultimately maximize the ROI on marketing investments.

David Slatter
David is President of ExperiPro, a marketing insights and brand strategy firm based in Dallas, where he leverages his 30+ year career in a variety of senior management positions in Europe and the US in strategic marketing, communications and market research to help companies solve their most complex business challenges. He excels at creating market and customer penetration programs that leverage his knowledge of the customer decision making process to craft compelling value propositions and powerful go-to-market strategies.

As a Global Market Research Manager for Texas Instruments, David was responsible for all aspects of primary research in Europe, Asia and U.S. markets. Since leaving TI he has worked with dozens of business leaders developing qualitative and quantitative research studies including- customer loyalty, market/industry tracking, media evaluation, ad/creative concept testing, market segmentation, and branding/perception studies. He is also a product marketing expert, having successfully launched hundreds of new products. For relaxation,  David finds the time to paint, and to build Steampunk creations from vintage technology.

Deadline to register: Sunday, January 7 

IABC Dallas members: $35
Non-members: $50
Students: $25
A fee of $10 will be applied after the Jan. 7 deadline.

**Please note
, Refunds and cancellations are due by Friday, Jan. 5 at 5 pm. No Shows will be billed.  Contact Liz Kennedy at to cancel. 

MEMBERS: If you have any trouble logging in to register, please contact Liz Kennedy at for assistance. If you're not sure if you are a current member, you can check with by emailing or calling 415-776-4222.

**The Clubs of Prestonwood serves our group buffet-style with a wide range of options, including hot chicken, beef or pork, and seafood options, side dishes, soups, and salads as well as desserts. If you find you need alternative selections, please let our VP of Programs know and we'll work to provide appropriate items.


$35.00 IABC Dallas Members
$45.00 after 12:00 am January 8

$50.00 Non-member Price
$60.00 after 12:00 am January 8

$25.00 Student Price