Meeting/Event Information

    IABC Dallas Professional Development Luncheon

    February 18, 2020
    11:15 AM - 1:00 PM
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    Maggiano’s Little Italy
    6001 W Park Blvd
    Plano, TX 75093

    Fall in Love with Brand Storytelling

    SOLD OUT! This is event is sold out. Walkups will not be accepted.

    Attend IABC Dallas to learn how creative storytelling can elevate your brand and break through the noise to connect with your audience. The art of storytelling has become more powerful than ever. As a communicator, you have to be a good storyteller. Your brand is going up against more than competitors, you have to break out of the noise and find an authentic brand story that stands a part from everything, and everyone else.

    Amy Canaday
    , Director of PR and Marketing at Match – the world’s largest dating company - will share how her team uses storytelling to make some love. Amy will share how a good story can bring people together, capture an audience’s attention and create a memorable connection. You’ll gain techniques on how to improve your brand’s story and ensure it connects with its target audience in more authentic and compelling ways. Don’t miss the chance to hear from Amy and make your brand storytelling more successful in 2020.

    Amy has been leading communications efforts at the world’s largest relationship company for more than 12 years. During her time at Match, she has helped kill the stigma of dating online, taken Match public, introduced category-disrupting brands and product features to the dating category, and continued Match’s dominance as the leader in the ever-evolving space of love. Currently, Amy oversees all PR efforts for Match and Match Affinity, which includes niche dating apps OurTime, BLK and Chispa. Before Match, Amy worked on the agency side at Golin Harris and Publicis.

    Amy holds a marketing degree from Baylor University and lives in Dallas with her husband and two sons.

    Deadline to register: midnight on Sunday, February 16.

    Maggiano’s Little Italy
    6001 W Park Blvd
    Plano, TX 75093

    Event date: Tuesday, February 18, 2020

    11:15 a.m.: Arrival and networking
    11:30 a.m.: Lunch served
    Noon – 1:00 p.m.: Speaker and Q&A

    Costs: SOLD OUT! Walkups will not be accepted.
    IABC Dallas members: $35
    Non-members: $50
    Students: $25

    A fee of $10 will be applied after the February 16 deadline.

    **Please note, Refunds and cancellations are due by Friday, February 14 at 5 pm. No Shows will be billed. Contact Liz Kennedy at [email protected] to cancel.
    MEMBERS: If you have any trouble logging in to register, please contact Liz Kennedy at [email protected] for assistance. If you're not sure if you are a current member, you can check with by emailing [email protected] or calling 415-776-4222.


    $35.00 IABC Dallas Members
    $45.00 after 12:00 am February 17

    $50.00 Non-members
    $60.00 after 12:00 am February 17

    $25.00 Students