Meeting/Event Information

    IABC Dallas Professional Development Luncheon

    November 12, 2019
    11:15 AM - 1:15 PM
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    Maggiano's - Northpark
    8687 North Central Expressway
    Dallas, TX 75225
     Directions

    Trends in Communications and PR – Outlook for 2020

    IABC Dallas is bringing together a panel of some of the brightest minds in communications!

    Join us as they share the trends across their communications landscape, and come ready to pick their brains on what they expect to influence in communications for 2020 and beyond.

    The panel will strive to answer many of the questions top of mind for communicators today:

    Will social media continue to reign supreme for consumer brands? Do B2B companies need to pay attention to social media? What role will video play in our social media strategies? Can a company compete in this marketing and communications centric marketplace without a strong communications function? What comes next? Will CSR and ESG continue to demand attention? Will customers increase their scrutiny of companies’ social impact, diversity, and focus on improving the environment? If so – how do we highlight our organization’s track record? Will there be budget for all our initiatives?

    If these questions are of burning interest, don’t miss this program. And, if you have a question not on this list, bring it with you.

    Oh – and be ready to pick the brains of one of the many communications leaders that will be the room with you.

    This event will be a barn-burner, so sign up today!

    Here’s our panel of rock-star communications professionals:

    Whitney Jodry, Director of Global Communications at TI
    Whitney joined Texas Instruments in 2011 as the company spokesperson responsible for issues and crisis management. Over the past eight years, she has expanded her responsibilities to include content marketing, social media, communications for public policy and ESG’s and employee and brand communications.

    Prior to joining TI, she worked in healthcare for eight years, responsible for media relations, issues and crisis management for five hospitals in Fort Worth, Texas. Whitney holds a bachelor's degree in public relations and journalism and a minor in nursing.


    Joey D. Mooring, Senior Director, Corporate Communications at GameStop Corporation
    Joey has more than 25 years’ experience in leading, developing and executing strategic communications programs across traditional, digital and social media channels that promote and defend brand reputation, create revenue opportunities, mitigate crisis issues, and drive the delivery of enterprise and brand messaging to engage, inspire and influence key audiences.

    Currently, he is accountable for the overall strategic direction, development and execution of GameStop’s annual corporate communications program. He leads a team of professional communicators that work to drive awareness, belief, and engagement in the company’s change management and business transformation initiatives and leadership position within the video game.


    Alicia Jones
    , Director of Brand & Digital Marketing at Hilti; and formerly Honda’s Head of Advertising & Social Media
    Alicia leads a team of 23 integrated marketers covering brand strategy, advertising, web content, SEO, eCRM, e-commerce, social media, PR, collateral/point-of-sale, trade shows, and sponsorships for Hilti North America’s portfolio of products, software and services in the US and Canada.

    Before Hilti, Alicia spent 13 years serving in various roles for American Honda Motor Co. Earlier in her career, she managed marketing communications for an aerospace technology company; handled consumer and technology brands like Microsoft Xbox and MSN for Edelman; as well as consumer products brands at Vollmer. Outside of the office, Alicia stays busy with her husband, 5-year-old and 3-year-old kids and finding every free moment to spend outdoors. She received her bachelor’s degree in journalism from Texas A&M University.


    Moderated by Jessica Nunez, Founder and President, TruePoint CommunicationsJessica has served as a communications advisor for Fortune 50 companies. She is a well-rounded communications leader with deep experience in directing integrated marketing campaigns and large-scale PR and digital media strategies. Known for creating innovative, first-of-its kind campaigns that propel brands forward, Jessica is an expert in crisis communications, helping organizations navigate and mitigate issues that impact reputation and revenue.

    Jessica also co-founded an innovative shoe brand, coaches an all-female business owners’ group, serves in leadership with Entrepreneurs’ Organization (EO), and founded two non-profits. She graduated magna cum laude from University of Texas at San Antonio (UTSA) with a Bachelor of Arts in Communications, a concentration in public relations and a minor in marketing.

    Deadline to register: midnight on Sunday, November 10.

    NEW Location:
    Maggiano’s Little Italy North Park
    8687 N Central Expressway, Ste. 205,
    Dallas TX 75225
    Complimentary Valet Parking

    Event date: Tuesday, November 12, 2019

    Time:
    11:15 a.m. – noon: Arrival and networking
    Noon – 1:15 p.m.: Speaker content and Q&A

    Costs:
    IABC Dallas members: $35
    Non-members: $50
    Students: $25

    A fee of $10 will be applied after the November 10 deadline.

    **Please note, Refunds and cancellations are due by Friday, November 8 at 5 pm. No Shows will be billed. Contact Liz Kennedy at [email protected] to cancel.
    MEMBERS: If you have any trouble logging in to register, please contact Liz Kennedy at [email protected] for assistance. If you're not sure if you are a current member, you can check with IABC.com by emailing [email protected] or calling 415-776-4222.

    Tickets

    $35.00 IABC Dallas Members
    $45.00 after 12:00 am November 11

    $50.00 Non-members
    $60.00 after 12:00 am November 11

    $25.00 Students