DFW communicator shares content-strategy takeaways from recent DSD

Catherine Mitchell is principal of CommCurve, an integrated communications strategy consultancy. She served as president of the IABC Dallas Chapter from 2013-15 and has been an IABC Quill Awards judge since 2010.

By Catherine Mitchell, PhD(c)

Communicators are smack dab in the middle of yet another transformational period for  organizations. I was reminded of this when I attended the Digital Summit Dallas last month (#dsdal). This two-day event at the Irving Convention Center is one of the largest conferences in our area presenting digital trends and best practices, and it attracts more than 1,600 attendees from DFW and beyond with more than 60 sessions.

Here are some takeaways about digital strategy that I think apply to communicators, whether focused on internal, external, marketing or social media (or all of those). My focus was on the "Content Strategy" track, so these are derived from sessions that covered that topic.

Emails– Keep the mobile view in mind and be sure your key messages are "above the fold" on all devices. Use judiciously.

Content– The pendulum is swinging back to content with value across the board, so look for ways to develop content that's unique and valuable. Plan to use stories in multiple ways on multiple platforms. Dice, slice and serve on as many channels as possible.

Design-led thinking– No matter what you’re creating, a linear approach can slow you down in the new digital landscape. Remove silos. And always put customers (however you define them) first.

If you keep this guidance in mind, you’ll be on the right path for your digital strategy and you can gather the specifics you need for your objectives. I won’t get into the nitty gritty here, but if there’s anything I can help you with, please don’t hesitate to ask.

I’ll leave you with words that resonated for me from the keynote speaker, star blogger and author Seth Godin: “We make change for a living. So go make change happen.” Yes, go and do.





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