IABC Dallas 2017 Fall Communication Conference
speaker/panelist/moderator bios & headshots


Cory Smith, moderator

Cory Smith joined the NBC 5 News team in December 2015 and today anchors NBC 5 News on weekend evenings – Saturday at 6 p.m. and 10 p.m. and Sunday at 5 p.m. and 10 p.m.— as well as serving as a reporter for the news station. On July 7, 2016, Cory was reporting on the Black Lives Matter protest from downtown Dallas when officers were ambushed and has since covered the story extensively. Born and raised in south Oak Cliff, Cory returned home after three years at KSAT 12, the ABC affiliate in San Antonio. During his time in the Alamo City he covered local and state politics. His passion for advocacy journalism helped taxpayers hold their elected leaders accountable. One of his proudest moments was helping low-income residents who were forced out of their mobile-home park receive financial help from the development company that obtained their land. Cory's extensive work in the field and love of storytelling has taken him across the Lone Star State - from the explosion in West to the devastating Memorial Day floods in Wimberley. His journey to DFW started at 6NEWS in Lawrence, Kansas where he was the station's main anchor for several years. Cory received his degree from the Medill School of Journalism at Northwestern University. He is also a proud graduate of Bishop Dunne High School.

Sergeant Warren C. Mitchell, panelist

Warren C. Mitchell is a 29-year veteran of the Dallas Police Department who holds the rank of Sergeant. He has served in such assignments as Patrol, Recruiting, and Internal Affairs.  He is currently a supervisor in the Police Media Relations Unit. Sergeant Mitchell has a Bachelor's Degree in Organizational Leadership from Mountain State University. He holds a Masters Peace Officers Certificate and throughout his career Sergeant Mitchell has received over 40 internal and external commendations which include four Certificates of Merit and a Life Saving award.  He has completed the Incident Command Simulation Training Program (InCoSiT) for PIO as well as the International VIP Protection Course, where he was selected by his instructor and peers as the top student of his class. Throughout Sergeant Mitchell’s professional career he has had many rewarding experiences, but there is nothing more rewarding to him than his role as a father and spending time with his son, Matthew.

Morgan Lyons, panelist

Morgan Lyons is Assistant Vice President, External Relations for Dallas Area Rapid Transit (DART). He is responsible for agency's external communications and community engagement programs. As part of that Lyons also manages DART's Internet websites and social media platforms. Prior to joining DART in 1996, he was a Public Information Officer for The University of Texas Southwestern Medical Center at Dallas where he also designed and launched the News and Information website for UT Southwestern. He was a broadcast journalist before beginning his career in public and media relations in 1987. He holds undergraduate and graduate degrees from Baylor University and a graduate degree from The University of Iowa. He is chair of APTA’s Marketing and Communications Committee, a member of APTA’s Board of Directors, and a member of the Legislative Committee. He previously served on APTA’s Authorization Task Force, where he helped develop the legislative program and communications strategy for passage of a multi-year federal transportation funding bill in 2015.

Priscilla Staley, panelist

Priscilla Staley serves as director of marketing and communications for El Centro College and is a member of the executive leadership team at El Centro. She has participated and completed the Crisis Leadership in Higher Education program from Harvard Kennedy School and the Leadership Excellence program from Disney Institute. Priscilla and her marketing team have received various advertising awards and recognition from the Collegiate Advertising Awards and the National Council for Marketing & Public Relations. Priscilla has more than 15 years of extensive marketing and communications experience within both private and in the higher education field. Areas of expertise are branding, crisis communications, community relations and event planning.

Scott Goldstein, panelist
Scott Goldstein is the Chief of Policy and Communications for the Office of Dallas Mayor Mike Rawlings. In that position, he oversees media relations and policy development and he serves as a liaison to City Council members and board and commission appointees. His duties also include speech writing and communications with senior city staff. Scott previously served as the digital content editor for Baylor Scott & White Health, the largest not-for-profit health care system in Texas. He spent more than eight years before that as a reporter for The Dallas Morning News, where he covered City Hall, crime and courts. Scott has appeared on Dateline NBC, CNN, MSNBC, NPR and Investigation Discovery in recent years to discuss his coverage of various crime stories of national interest. In 2011, he was awarded the Dallas Bar Association Stephen Philbin Award for a spot news story on police dangers of domestic violence calls.


Gayle Goodman, moderator

Gayle is a communications strategist and visionary who has made her passion for solving puzzles the cornerstone of her work. Her 20+ years of experience cross multiple disciplines, from corporate communications and investor relations to marketing and PR. With a blend of communications savvy and a master’s degree in business. As president and CEO of Pro-Activation, Gayle is armed to help clients with the toughest messaging and business challenges. She has worked with clients ranging from small and startup businesses to large enterprises to help build and refine marketing strategies and implement programs to achieve significant growth. Prior to moving into consulting in 2008, Gayle was recruited to join residential services firm Efficient Attic Systems to serve as Vice President of Marketing. Her charge was to establish a formal marketing department and help grow the company organically into new markets nationwide. During her tenure, she streamlined the marketing function, thereby increasing lead generation and driving down cost-per-acquisition by improving the performance of off-line/traditional advertising mediums. She also introduced new lead generation channels, with a focus on online channels. Previously, Gayle served in a number of marketing and communications roles for Centex Corporation over an 11-year career. Gayle earned her MBA in marketing from the University of Dallas where she now teaches for the Satish & Yasmin Gupta College of Business as an adjunct instructor. She holds a B.S. in journalism from Texas Christian University and is IABC Accredited (ABC).

Cooper Koch, panelist

Cooper Koch is the principal of Cooper Smith Agency. Founded in 2002, the firm provides public relations, social media, content marketing and product placement services, primarily to clients within the business-to-business and professional services industries, with a particular emphasis on building materials, commercial construction and real estate. In 2011, Cooper was recognized as a Dallas Business Journal’s “Top 40 Under Forty” honoree, which is given once a year to executives and entrepreneurs who are at the top of their game professionally, and personally and have demonstrated a commitment to the North Texas community. Cooper is a proud alumnus of Southern Methodist University, where he earned an undergraduate degree in public relations and corporate communications. His unquenchable curiosity about the world around him led Cooper to also study German, Spanish and anthropology while at SMU. In 2005, SMU’s Division of Corporate Communications & Public Affairs honored Cooper as the year’s “Rising Star,” an award recognizing outstanding young alumni of the program. An active member in the community, Cooper supports a number of non-profit organizations, including Prism Health North Texas, Human Rights Campaign and the SMU Alumni Association. Cooper sits on the Dallas Advisory Board for Frost Bank and serves as the President of the Board of Trustees for The Kessler School.

Jo Trizila, panelist
@JoTrizila or @TrizComPR

Jo Trizila is founder & chief executive officer of Dallas-based TrizCom Public Relations and Pitch PR. Founded in 2008, TrizCom PR is a full service public relations firm. Established in 2015, Pitch PR is a division of TrizCom PR and created in partnership with The Dallas Entrepreneur Center to assist startups and entrepreneurs with their public relations needs. TrizCom PR has been included in the 2014, 2015 and 2016 Dallas Business Journal’s largest PR firms, awarded the Pegasus Award in 2015 by the Public Relations Society of America, awarded several Public Relations Society of America Award of Honors for 2015 and 2016, named as one of the Top PR Firms in 2015 and 2016 by Clutch Research and Review, recipient of the 2017 Taco Bueno Vendor of the year and is a certified woman-owned business by the National Women Business Owners Corporation. In TrizCom, organizations ranging from corporations to nonprofits to start-ups gain a team of savvy PR professionals who think creatively and develop truly innovative communications ideas that build buzz and raise brand awareness for their clients. Jo is a multi-talented, high-caliber public and media relations marketing pro, with over 20 years of experience building and leading integrated and strategic public relations operations for a vast array of companies. She has an in-depth background in crisis communications, publicity, expert positioning, promotions, influencer marketing, investor relations and legislative affairs for Fortune 500 corporations, small to mid-size companies and not-for-profits/nonprofits. Prior to TrizCom PR, Jo was senior director of media relations for the Dallas Regional Chamber, the director of marketing and publications for the Irving Arts Center and director of marketing for the Shakespeare Festival of Dallas. Currently, Jo serves on the board of directors Heroes for Children (executive board member) and is an advisory board member for Taylor’s Gift. Jo is the recipient of the YWCA Woman of Achievement 2000 Technology and Communications Award and was selected for Texas Woman Magazine Woman of the Month (April 1999 issue). She is a Leadership Irving graduate (1999-2000) and served as its vice president (2000-2001).

Craig Conditt, panelist

Craig Conditt is a marketing-communications generalist who specializes in improving everything he works on. He has worked the majority of his 30-year career on marketing and communications teams in two service companies. Starting in Raleigh, North Carolina, at Kimley-Horn, a consulting engineering and planning firm, he moved with the company to Dallas, southern California, and back to Dallas. He later joined Addison-based Concentra, an occupational and urgent care provider, where he worked until 2016. After leaving Concentra following a company reorganization, he took a two-path approach to the next chapter of his career. While he was looking for a new company job, he established Cogent Communications & Consulting, a sole-proprietorship consultancy. In the last 18 months, Craig has served as a consultant, has worked at a company, and is currently on assignment through a creative services staffing agency. Craig began volunteering with IABC during his job search, serving as newsletter editor and contributing to events such as the Quill Awards program, the Leadership Institute dine-around in Dallas, and several happy-hour gatherings. A native of Temple, Texas, Craig earned a bachelor’s degree in English Literature from Vanderbilt University.

Tom Nunez, panelist

Tom Nunez started Beacon Group USA, a full-service marketing firm that serves the health care, IT, and education sectors, in 2005. Some of his clients have included Emory University, Detroit Medical Center, and NIIT USA both as a consultant and as a member of the executive team. His areas of expertise include marketing technology, lead generation and conversion, digital marketing, branding, and communications. Tom has also served in senior roles in education and health care during his career. He earned a Bachelor of Business Administration degree at Georgia State University and is a committed lifelong learner.

Pressley Peters, panelist

Pressley Harris Peters is an independent marketing, communications and philanthropic writer with 25 years of experience in public relations, fund-raising and communications project management. Pressley’s professional experience includes fund-raising consulting with Alexander Haas (Atlanta), communications for the Atlanta Committee for the Olympic Games (Atlanta) and marketing for Pitkin County Bank (now Vectra Bank Colorado).
Writing fortes include digital content (bylines, case studies, product profiles), press materials, marketing collateral (brochures, direct mail), corporate history books and specialty fund-raising collateral (annual report, case for support, grant writing). Pressley has written for leading non-profits and corporations such as Acuity, Atlanta Humane Society, Food Lion, Millsaps College, Museum of Contemporary Art San Diego, North Highland Worldwide Consulting, Orlando Science Center, Yale Divinity School and the YMCA. Pressley is a graduate of Rhodes College (B.A., History).

Heather Capps, panelist

Heather Capps established HCK2 in 2004, creating a mid-sized, communications agency that couples large-agency expertise with a small-agency environment to provide customized account service. Her management model and track record speak for themselves as HCK2 has earned more than 200 percent increase in annual profit while maintaining high employee retention since its inception. Heather leads HCK2 with more than 23 years of marketing and business management experience. She does it all, from strategic brand positioning and encouraging a collaborative team culture to overseeing day-to-day operations. Heather has a passion for building client relationships and creating new opportunities for continued growth through ongoing education and knowledge sharing. As the CEO and first employee of HCK2, Heather has worked across every facet of the business and applies her practical knowledge and experience in a team-driven, client-centric environment. Working in collaboration with the management team, she continues to expand the agency’s service offerings to meet the evolving needs of its client base, including expanding the interactive department and social media capabilities. Between her two daughters and three pets, she still finds time to be involved in numerous professional and nonprofit organizations such as EFNT, EWF and Vistage. Heather also serves on the Board of YTexas and Nancy Lieberman Charities.


Glen Orr, moderator

Glen has more than 20 years’ experience leading communications, investor relations programs and crisis preparedness and response for leading agencies and as an independent consultant for Orr Strategic Communications.  He is an expert in helping clients develop and implement communications strategies to achieve business objectives, safeguard corporate value and enhance relationships with Wall Street, employees, customers and other critical stakeholders. In addition to providing counsel and leadership on day-to-day initiatives, Glen’s focus is advising CEOs, Boards of Directors and communications and IR teams on effectively navigating major corporate upheavals including physical, reputational and financial crises; mergers and acquisitions; shareholder activism; and unforeseen executive succession. A sample of companies he has counseled include Baker Hughes, Cicis, Fiesta Restaurant Group, Nature Nate’s Honey, C&J Energy Services, EZPAWN, La Quinta, PG&E, Texas Instruments, Dow, TXU, Yukos, The Home Depot and Hawker Beechcraft. Glen is from South Texas, holds a BBA from Texas A&M and is the president of the DFW chapter of the National Investor Relations Institute (NIRI DFW). He is the programs vice president for IABC.

Trent Kruse, panelist

Trent Kruse is the vice president of treasury, investor relations and corporate communications at JCPenney, where he serves as the principal financial spokesperson for the Company and leads the treasury, investor relations and corporate communications teams. Kruse began his career at JCPenney in 2005 when he joined the financial planning and analysis team in the Company’s finance department. From there, he worked in roles of increasing responsibility in corporate strategy and store operations. He served as manager of investor relations and was promoted to senior director of investor relations in 2012. Kruse received his Bachelor’s degree in economics from Texas A&M University and his Master’s in finance from the University of Arizona. He currently serves as assistant treasurer on the board of Dallas Fort Worth Retail Executives Association.

Suzanne L. Ogle, panelist

Suzanne L. Ogle joined Approach Resources, Inc. as vice president of investor relations and corporate communications in June of 2016. Suzanne has over 20 years of experience in the oil and gas industry leading sales, marketing and communication as well as commercial teams for both public and private energy companies, including Wilbanks Energy Logistics, Regency Energy Partners, Valerus and Exterran. She is a member of the National Investor Relations Institute (NIRI), is a Public Relations Society of America Accredited Public Relations Professional and is certified by Cornell University in Measuring and Improving Business Performance. Suzanne is passionate about the energy industry and currently serves on the Independent Petroleum Association of America (IPAA) Business Development Committee and is Chair of the IPAA Wildcatters Sporting Clay tournament benefiting the IPAA Energy Education Foundation. She holds a Master’s degree in educational psychology a Bachelor of Arts degree in Business Marketing from California Lutheran University.


Erin Johnson, presenter

Erin Johnson has a proven history of successfully translating the complicated world of cybersecurity into succinct, digestible messages for diverse audiences. She relishes the challenge of communicating technical topics to all levels of business leaders and media. Most recently, Erin joined Trend Micro as Manager of Threat Communications after working for the company’s PR agency for the past three years. Working with Trend Micro, she discovered her passion for the cybersecurity industry and all things threat intelligence. Prior to joining Trend Micro, Erin worked for various agencies on major tech brands, including Samsung Electronics and Texas Instruments. She holds a Bachelor of Arts in Journalism with an emphasis in Public Relations from the University of Oklahoma.