March | 2018 Print

Message From Our President

March: It’s Member Month!

I don’t know about you but I’m happy to see the calendar turn to March. Personally, I enjoy the cooler temps in winter, but this year I’m very ready for spring: patio weather, bright colors and Member Month! What’s Member Month? I’m glad you asked. In March, we will provide a 10% discount for new or renewing members and a chance to win a VIP World Conference package. The theme for this campaign is “Find Your Tribe” for new members and “Grow Your Tribe” for renewing members. Not only does this theme embody the spirit of the IABC community, it also ties in with World Conference Keynote speaker, Seth Godin, and his book called “Tribes: We Need You to Lead Us.” Stay tuned for more details on Member Month soon.

Speaking of tribes, in February I attended Leadership Institute (LI) in San Diego along with two other board members where we joined the leadership tribe of IABC. LI is one of my very favorite conferences; this was my third time to attend. We left with a number of ideas to implement locally, all with the goal of continuing to provide membership value and serve as a resource for modern business communicators. As with any good idea, we can’t do it alone. If you are looking to help the chapter build new programs, meet new people or learn new skills, volunteering is for you. We are building out various job descriptions this month to better help you understand the volunteer roles and time commitments so be on the lookout for those.

I hope everyone has a great start of spring. I hope to see you at our next luncheon meeting!

-Melissa Hancock,


Melissa Hancock is the 2017/2018 President for the Chapter. She is also a Vice President at Weber Shandwick, one of the world's leading public relations firms.

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We Get Awards! IABC Dallas Recognized at the IABC Leadership Institute


The hard work of our chapter leaders was recognized last month at IABC’s Leadership Institute in San Diego, when IABC Dallas received three Chapter Management Awards:

• Award of Excellence in Financial Management
• Award of Merit in Sponsorship
• Award of Merit in Strategic Alignment
These awards reflect the commitment and hard work of the chapter board members and our HERO volunteers.  This year’s Leadership Institute attendees (Melissa Hancock, President, Shannon Listorti, Vice President of Volunteer Recruitment and Recognition, and Melissa Roberts, President-elect), were proud and honored to accept them. The awards validate the strength of our chapter and set a high standard that we know current and future Board members will meet – and that’s a win for us all! Congratulations!

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The Latest Take on Storytelling, Plus, Virtual Reality - See What You Missed at the February Meeting

The sold-out February luncheon focused on the power of storytelling for company branding. Attendees listened to speaker Tim Gingrich, senior strategic planner at Edelman, explain the intricacies of storytelling and the outline needed for proven story success. They then sampled luncheon sponsor DHD Films’ newest technology for storytelling: 360° video.

February Luncheon attendees could experience story-telling with 360° videos by DHD Films.

Storytelling’s power is in the emotion it can evoke. Aria Cochran, Business Development at DHD Films, explains, “Video stories are powerful because they quickly evoke emotion; 360° videos even more so because they are immersive.” Attendees could view a selection of DHD Films’ 360° video work, which Aria says are used for a variety of storytelling strategies, not just marketing.

For example, the 360° video of heart surgery that DHD completed for UT Southwestern (the first of its kind!) is used for patient education, staff training, as well as elevation of the UT Southwestern brand. “It makes sense to use innovative technology to show the innovative work they do,” says Aria.
Curious? You can see the work of DHD Films even if you missed the luncheon. Head over to their Facebook page or YouTube channel, or try

UTSW Cath Lab: Click Here

Chevy Police Pursuit: Click Here

Laura Rivera serves on the Communications Team for IABC Dallas. Working in the DFW area, she has 10+ years of experience managing and producing communication strategies and marketing content.


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Bringing the Foundation Home and Other International Committee Opporutunities

Get Involved with a Familiar Mission and a New Strategy 

As communicators, we all know the importance of professional development, life-long learning, and the impact professional communication can provide to an organization. You can actively promote these goals by serving on a task force or committee of the not-for-profit IABC Foundation.

In fact, the IABC Board has approved a new fundraising strategy and two new task forces for the Foundation as it strives to benefit professional communicators where they work and live. This is a great time to get involved!
The new IABC Foundation Fundraising Committee members will serve as personal ambassadors to support all fundraising initiatives and will work with staff to develop and execute campaigns. The Foundation has recently launched two successful efforts so far, and with the help of the new committee, the Foundation will work to raise even more.

The Research Grant Evaluation Task Force will support grants for individuals to conduct targeted research that results in case studies and white papers to support member needs. The Foundation began this effort in late 2017 by partnering with Gatehouse Research on their 10th annual “State of the Sector” report (to be published later this year). The task of evaluating grant applications will fall to the IABC Foundation Grant Selection Task Force. Most notably, the task force will review applications for the Gift of Excellence grant, which will provide funding to IABC members in developing nations to pursue certification.

Hurry! Apply to Serve on an IABC International Committee by the March 20 Deadline
Consider applying to serve on one of the new Foundation Task Forces, Foundation committee, or one of several other international committees. Review a description of each in the Candidate Briefing to learn more about the scope, function and required time commitment of each.

To apply, visit the IABC website now to find out more about the process and requirements. Applications must be in by Tuesday, 20 March 2018.
Step Up to the Sponsorship Plate

Benefits of Sponsorship:

IABC Dallas sponsors gain a lot. Business contacts. Professional development. A chance to be known as supporter of the profession and other communicators. It’s a new year, and for many that means a new promotion and business development budget to allocate where it will generate the most benefit. Please consider an IABC Dallas sponsorship in 2018.

Lunch Sponsorships – Start at $250, include tickets to the event and personal introduction
Chapter Sponsorships – Start at $1,000, include year-long exposure at events and via digital communication.

Mark McKendrick VP of Sponsorship IABC Dallas


Sponsorship contracts are customized to fit sponsor needs. Typically, agreements include event exposure and promotion in IABC Dallas newsletters and social media. If your company is interested in becoming an IABC Sponsor, please contact Mark McKendrick at

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Join Us in April at Toyota's New North America HQ


Spotting trends before they become an issue

It doesn’t take much for a snarky Tweet, post or news event to send a communicator’s day into a tailspin.  It’s our job to advise leadership on the best course of action…in the speed of social.

Don’t be caught off guard by an issue when it comes knocking. Learn how to identify trends in other industries and news coverage before your company is in the spotlight.
On April 11, Scott Vazin, chief communications officer of Toyota Motor North America, will discuss some of the company’s key comms strategies in the past year, and how it turned a potential “situation” into a positive. The techniques and insights Scott provides are tools that communications professionals can apply to their immediate jobs to transform the role from company resource to a responsive decision maker.
Don’t miss this professional development luncheon hosted at the new Toyota headquarters in Plano, Texas.

About our speaker:

Scott C. Vazin

Group Vice President, Chief Communications Officer
Toyota Motor North America, Inc.

Scott Vazin is group vice president, chief communications officer for Toyota Motor North America (TMNA). Vazin is responsible for the company’s external and internal communications and public relations activities. His role includes product and brand communications for the Toyota, Lexus and Scion brands; corporate reputation; social media and stakeholder engagement; investor relations; sales, motorsports, and manufacturing communications.

Previously, Vazin was vice president of corporate and regional communications for Toyota Motor North America where he oversaw regional and technology communications, corporate reputation management, corporate and financial media relations and agency management and analytics.

Prior to joining Toyota in 2014, Vazin was executive vice president of group communications for Volkswagen Group of America, Inc. In this role, Vazin was responsible for all aspects of corporate communications for the Volkswagen Group and Volkswagen Brand, including corporate media relations, product communications, public relations campaigns, internal communications, community partnerships, philanthropy and investor relations.

Formerly, Vazin was director of product and consumer communications for Nissan and Infiniti. He also held a variety of other key communications positions, including serving as general manager, corporate and product communications for Nissan Europe.

He started his automotive career at Mitsubishi Motor Sales of America in 1990.

Vazin received his bachelor’s degree in Business Administration and Marketing from California State University at Long Beach.


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Upcoming Events


Tuesday, April 10th     

 April Professional Development Luncheon

 Toyota North America Headquarters 11:15 a.m. - 1:15 p.m.

 Registrer here



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