July 2017 Print

2017-18 IABC Dallas Board

BOD update from incoming chapter president Melissa Hancock 

As we welcome the month of July, we also welcome a new board of directors for our chapter.

I want to start by thanking all of last year's board members and outgoing president Kecia Gray. Kecia and her team achieved many milestones this past year, including hosting IABC leaders from around the world for our annual Leadership Institute, launching a new focus on bringing value to our members and making sure the chapter's finances are in order. Thank you, Kecia and team!

Each year, the board president chooses one item to focus on for the year. This year, I'd like to continue working on bringing value to our members through top-notch professional development programs and other opportunities. I have several ideas in mind and hope to be able to launch and share them with our members soon.

We'll formally introduce our new board at the July professional development luncheon, and we're in the process of updating our website with their information. Two positions remain open: VP of membership and President-Elect. Please let me know if you're interested in joining us in these capacities. I hope to see all of you at one of our upcoming programs. Until then, if you have any suggestions or thoughts, please feel free to reach out to me at melissadhancock@gmail.com.

Lastly, this chapter couldn't operate without our amazing volunteers. We're always looking for individuals to help in a variety of roles. If you're ready to help us, please let us know by reaching out to our VP of Volunteers, Shannon Listorti, at volunteers@iabcdallas.com.


Melissa Hancock is the 2017-18 president of the IABC Dallas chapter. She is also a vice president at Weber Shandwick, one of the world's leading public relations firms.




IABC 2017 World Conference Recap

Karen Reid shares highlights of June's global event

I recently had the chance to broaden my communications horizons and increase my connections as I joined more than 1,000 international communicators at the historic Washington Hilton in Washington, DC, for the 2017 IABC World Conference.

Professional Development

The conference theme was “Global Business: Lead Communication – Make Real Impact.” I gained insight from each session I attended and came away from the conference inspired to continue innovating and integrating communications into my practice. I was able to choose from five learning tracks:
♦ Communication skills ♦ Leadership and strategy ♦ Marketing and brand ♦ Reputation ♦ Employee engagement

Along with creative visuals and spontaneous discussion, the more than 70 speakers presented in a variety of formats including talks, panels, workshops and the "Circles of Wisdom," a special series led by IABC Fellows. Through their inside look at Gold Quill case studies, business analyses and best practices, attendees gained insight, knowledge and techniques for providing more value to their teams and organizations.


There was no shortage of networking opportunities: 

  • Socializing with fellow communicators from 30 countries, making new acquaintances and reconnecting with treasured colleagues and friends during the Welcome Reception at the stunning International Trade Center 
  • Attending the Southern Region’s gathering during the Regional Receptions
  • Dining at a phenomenal restaurant and sharing delicious food and fabulous experiences with 10 fellow communicators during the Dine Around
  • Meeting with colleagues from a diverse array of companies and countries to share perspectives at the Speed Networking lunch, a brown-bag round robin of eight-minute conversations with the theme of “share, discover and grow”

Special Events

The World Café General Session was a unique experience of small-group discussions and crowdsourcing during which we shared insights and experiences focusing on ethics in communications.

Enthusiasm was at a fever pitch by the time the Excellence Awards Gala rolled around. Billed as the communication professional’s night of nights, filled with inspiration, delicious food, entertainment and great company, the event honors Gold Quill Award winners, IABC Fellows and special award winners. Our own Meagan Bubela received a Gold Quill, and chapter sponsor PartnerComm, Inc. was named Large Agency of the Year!

Congratulations to Our Own

At the 2017 World Conference, Dallas-chapter member Meagan Bubela received a Gold Quill award,
and Dallas-chapter sponsor PartnerComm, Inc., was named Large Agency of the Year!

The conference was fun as well. We bedecked our conference badges with a wide array of descriptive ribbons ranging from “First Timer” to “Colors Outside the Lines,” “Official Smarty Pants,” “Mastermind” and “Warning: Spontaneous Sarcasm.” In the Hub Exhibit Hall, vendors offered giveaways, candy and fun photo opportunities in addition to information about new tools and services to help us innovate.

Looking Ahead

I can’t wait for next year’s World Conference, and I’m hoping you'll make plans to join the Dallas contingent from June 3-6 at the Palais des congrès de Montréal in Montreal for what I know will be a spectacular event!

NOTE: This article was excerpted from Karen's full account of the event, which is available on the IABC Dallas blog page.


Karen Reid, CVA, is the outgoing VP of volunteer recruitment and recognition for IABC Dallas. She is also principal of Kaber Communications, a niche consultancy that cultivates and transforms volunteer cultures within all types of organizations.




IABC Member Resources

Curated, free resources available exclusively to IABC members 

Check out IABC's on-demand webinar What the Media Really Want from You.

Learn about new trends in PR by watching our Circle of Fellows video Public Relations in the Social Media Era.

Explore articles like The State of News Media in the Digital Era: What It Means for PR and When PR Persuasion Meets Return on Investment: The Power of PROI.

Access valuable real-life case studies on branding from one of our top Gold Quill Award-winning work plans such as Bees with Backpacks and Year of the Farmer: Dow Agro-Sciences Sponsorship of the Indiana State Fair.

Register for IABC's next free-to-members webinar on July 12: Saving Lives or Saving Face: Exposing the True Cost of ‘Playing It Safe, presented by David Lazarenko.

If you have any questions, contact IABC at member_relations@iabc.com or 415-544-4700.



Heroic Volunteers

IABC Dallas is making the world a better place, one communicator at a time. It’s all about doing good with what we know – donating our time and skills – to support our chapter and local nonprofits.

If you're interested in being an IABC Dallas Hero volunteer, please reach out to Shannon Listorti at volunteers@iabcdallas.com.