May 2017 Print

An Entertaining Lunch and Learn

Dallas media and business-trends experts Hunter and Johnson headline May 9 luncheon

"You need to be up there with us," David Johnson told me on our recent planning call with Glenn Hunter as we prepared for the May 9 IABC Dallas professional development luncheon at The Clubs of Prestonwood. Glenn chimed in: "Sitting between us; separating us."

As a former newspaper reporter and editor in both Fort Worth and Dallas, I’ve been reading and listening to Glenn and David for years. The two are long-time friends, cut from similar cloth and, when it comes to calling out the trends and heavy hitters in Dallas business, these gentlemen are the experts.

Glenn Hunter has been editor of D CEO, D Magazine’s business publication, since 2007. Before that, he was editor of the Dallas Business Journal for eight years.

David Johnson has been a fixture on local and national media since 1975 and appears on radio and television programs approximately 2,000 times a year.

If our 20-minute phone call proved anything, it’s that everything is on the table for the May 9 event. David and Glenn riffed about all the construction happening in Dallas, commercial real estate trends, a new CEO at ClubCorp, social media and even threw some politics in there — all the while good-naturedly ribbing each other. Topics for our professional development luncheon will range from the business environment and jobs market in Dallas to trends in communications and media markets. And we’ll probably take a stab at the expanding universe of fake news and alternate facts, and how we as communications professionals are being affected.

You don't want to miss this rare opportunity, so come armed with your questions for these two "who’s-who" personalities! Register today to join in the conversation. 

Katherine Brock serves as VP of programs for IABC Dallas and is communications manager at Irving-based Fluor Corporation. In 17 years as a journalist, she was a reporter at several daily newspapers including the Kansas City Star and the Fort Worth Star-Telegram. She later worked as managing editor at the Dallas Business Journal. Follow Katherine on Twitter @kcbrock.


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To Network or Not To Network

Chapter members share the practical value of making connections

As business communicators, we know how to tell a story. But when it comes to networking — which, in large part, involves sharing our professional story — even the savviest communicator can become tongue-tied.

That’s because networking often conjures up images of “working a room,” making tiresome small talk and engaging in shameless self-promotion. But authentic networking is different: it’s about building mutually beneficial professional relationships. Put that way, networking sounds a lot more attractive. And attainable.

Benefits of networking

During the April 26 Business Communicators Celebration event at Bitter Sisters Brewery, we asked some of our Dallas chapter members why they network. Here’s what they said:

To give back  You might think networking is a selfish pursuit. But building effective professional relationships starts with giving back — offering your time and talents to help others. For example, theIABC Dallas Heroes volunteer program is an excellent networking outlet, matching you with volunteer activities within the chapter and with local nonprofits. “Working alongside fellow communicators is a great way to build a network and connect,” says Karen Reid, vice president of volunteer recruitment and recognition. “Many of our Heroes have found work or new directions as a result of joining the IABC Dallas Heroes.”

To expand your horizons  Lauryn Johnson, vice president of membership, enjoys networking to meet new people. “It’s not just about meeting future employers, but about expanding my network,” she says. Through IABC, Lauryn has met professionals in a range of disciplines, including internal and external communications, marketing, social media and analytics.

To find job opportunities  This is probably the most obvious reason to network, and it’s a benefit that IABC Dallas memberMeagan Bubelahas observed again and again. “I haven’t used IABC to find a job, but I’ve seen people find jobs through it,” she says, adding that she’s also seen employers fill key positions through IABC and other networking groups. Just askErin Paisan, vice president of sponsorships and a recipient of this year’s Pegasus Award, recognizing outstanding volunteer contributions. Erin landed a job after an IABC Nashville member told one of her connections about a job in Dallas. That opportunity proved to be a game-changer for Erin’s career, and it wouldn’t have been possible without the strength of her network.

To have fun!
  As if finding a rewarding job wasn’t enough, Erin says there’s another great reason to network: It’s fun! “My friends encouraged me to network,” she says, “but it took a bad thing happening – a layoff – to get me to actually do it.” And it’s a good thing she did: “IABC is the best professional association in Dallas … just the nicest, warmest group you’d ever meet.”

Invest the time, reap the rewards

Whether you’re connected to 15 people or 1,500, networking is a smart investment of your time and effort. And it’s not rocket science; it can be as simple as striking up a conversation at a mixer, inviting someone for coffee or making an introduction. So get out there, and get networking!

Helen Jerman is a DFW Metroplex-based communicator with more than 15 years of experience in writing, editing, proofreading, creative development, interviewing, video scripting, web content management and communications management and strategy.

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