Meeting/Event Information

IABC Dallas 2017 Fall Conference

October 13, 2017
8:00 AM - 1:00 PM
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The Clubs of Prestonwood
15909 Preston Road
Dallas, TX 75248
http://www.clubcorp.com/Clubs/The-Clubs-of-Prestonwood
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IABC Dallas 2017 Fall Conference


Don’t miss out on our fourth annual Fall Communications Conference! This exciting half-day event will kick off at 8 a.m. with a continental breakfast and networking. After participating in two break-out sessions, join us for a fascinating keynote discussion over lunch – “Managing the Unimaginable: Crisis Communications During the 2016 Dallas Police Ambush” – with a panel of speakers from the Dallas Police Department, DART, El Centro College and the City of Dallas / Office of Mayor Rawlings, moderated by KXAS-TV’s Cory Smith.

Choose two of the following morning break-out sessions to attend:
What to Know About Freelancing or Starting Your Own Agency
The Integrated Role of Investor Relations and Public Relations
The Fake News Machine: How Propagandists Abuse the Internet and Manipulate the Public

2017 IABC Dallas Fall Communications Conference

Friday, Oct. 13
8 a.m. – 1 p.m.
The Clubs of Prestonwood
15909 Preston Road
Dallas, TX 75248

Conference schedule:

8:00am - Continental breakfast buffet

9-10am - 1st breakout session

10:20-11:20am - 2nd breakout session

11:30am-1:00pm - Buffet lunch and keynote panel

 
More About Our Keynote Panel:

Managing the Unimaginable: Crisis Communications During the 2016 Dallas Ambush

On July 7, 2016, Dallas police officers were ambushed during a peaceful protest, killing Dallas Police Department officers Patrick Zamarripa, Michael Krol, Lorne Ahrens and Michael Smith as well as Dallas Area Rapid Transit (DART) officer Brent Thompson. Nine other officers were injured, including two El Centro College police officers, with much of the incident played out on the college’s campus. Hear from the communication professionals at the Dallas Police Department, DART, El Centro College and the City of Dallas / Office of Mayor Rawlings, who were on the frontline in responding to the single deadliest day for law enforcement since the Sept. 11 attacks. Moderated by NBC KXAS-TV reporter Cory Smith, our panelists will share their experiences communicating during and in the immediate aftermath of the tragedy and reflect on lessons learned. The discussion will also cover their long-term response in helping students, employees and their families as well as our local community recover from the tragedy and how our city marked the one year anniversary since the deadly attack. Join us for what is sure to be a fascinating crisis communication discussion and ultimately a tale of courage, healing and hope.
Panelists include:
Sergeant Warren Mitchell, Public Information Officer for the Dallas Police Department
Scott Goldstein, Chief of Policy and Communications for the City of Dallas/Office of Mayor Rawlings
Morgan Lyons, Vice President of External Relations for Dallas Area Rapid Transit (DART)
Priscilla Staley, Director of Marketing and Communications for El Centro College

Registration deadline extended to October 10 at noon. Space is limited. We will not be taking walkups for this event.

More About Our Break-Out Sessions:

What to Know About Freelancing or Starting Your Own Agency

Are you thinking of taking the plunge and leaving that stable full time job to go freelance or start your own agency? Suddenly laid off and looking to freelance as a bridge to the next job? Hear from an expert panel of communication consultants, writers and agency owners as we explore topics such as: the advantages and disadvantages of being a freelancer and owning your own business, how to get your business started, finding and keeping clients, how to bill clients, how to market yourself, what are the day-to-day operations and financials of running your own business, work/life balance and more. The panel will be moderated by Gayle Goodman, president and chief executive officer of Pro-Activation, a network of marketing and communication professionals developed to connect companies to the talent they need, and help consultants find meaningful work.
Panelists include:
Cooper Koch, Principal of Cooper Smith Agency
Jo Trizila, President and CEO of TrizCom Public Relations
Heather Capps President and CEO of HCK2
Craig Conditt, Full-time freelancer/consultant -- Cogent Communications & Consulting
Tom Nunez, Part-time freelancer and director of recruitment/marketing at KGM Education Group
Pressley Peters, Part-time freelance writer/marketing professional -- PHP Communications


The Interrelated Role of Investor Relations and Public Relations


Investor relations and public relations frequently work in isolated silos with little if any interaction. That’s a mistake. These two units have more in common than the word “relations.” Moderated by Glen Orr, president of the DFW chapter of the National Investor Relations Institute (NIRI), hear from those in the investor relations and public relations field and learn how – and why – they are cultivating greater collaboration between their departments.
Panelists include:
Trent Kruse, VP of Treasury, Investor Relations & Corporate Communications for JCPenney
Suzanne Ogle, VP of Investor Relations & Corporate Communications for Approach Resources, Inc.


The Fake News Machine: How Propagandists Abuse the Internet and Manipulate the Public

The term “fake news” became increasingly common during the past year. While fake news may seem new, the platform used is the only new thing about it. Propaganda has been around for centuries, and the internet is only the latest means of communication to be abused to spread lies and misinformation. Thanks to the connectivity and digital platforms that make it possible to share and spread information, it has become easier to manipulate the public’s perception, resulting in the proliferation of fake news that affects our real, non-digital environment. Come hear from the Threat Communications team at Trend Micro as they share their findings from their recently published research paper, which studied and explored the techniques, methods and motivations used to spread fake news and how to counter this new era of propaganda.
Presented by Erin Johnson, Manager of Threat Communications for Trend Micro

To view speaker's bios, click here.


Registration deadline: Tuesday, October 10 at noon
We will not be taking walkups for this event.
 
**Please Note: Refunds and cancellations are due by Thursday, Oct. 5 at 5pm. No shows will be billed. Contact Liz Kennedy at chapteradmin@iabcdallas.com to cancel.

MEMBERS: If you have any trouble logging in to register, please contact Liz Kennedy at chapteradmin@iabcdallas.com for assistance. If you're not sure if you are a current member, you can check with IABC.com by emailing member_relations@iabc.com or calling 415-776-4222.

**The Clubs of Prestonwood serves our group buffet-style with a wide range of options, including hot chicken, beef or pork, and seafood options, side dishes, soups, and salads as well as desserts. If you find you need alternative selections, please let our VP of Programs know and we'll work to provide appropriate items.

Thank you to our sponsors!



 

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Tickets

$200.00 IABC Dallas Member Conference Price
$150.00 Earlybird rate before September 27

$65.00 IABC Dallas Member Lunch Only
$50.00 Earlybird rate before September 27

$250.00 Non-member Conference Price
$200.00 Earlybird rate before September 27

$80.00 Non-member Lunch Only
$65.00 Earlybird rate before September 27

$50.00 Student Conference Price

$30.00 Student Lunch Only