Meeting/Event Information

IABC Dallas Professional Development Luncheon

September 12, 2017
11:15 AM to 1:15 PM
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The Clubs of Prestonwood
15909 Preston Road
Dallas, TX 75248

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Corporate Culture -  Creating, Building, and Nurturing

A strong corporate culture is said to have significant benefits.  Those benefits include getting employees to achieve company goals & objectives, operate safely, give back to the community and produce products of superior quality – to name only a few of the benefits. On September 12, join the leaders of corporate culture from several DFW companies to learn how they view the corporate culture of their company, and hear their answers to the questions below and others during our informative session.

  • How do companies intentionally and deliberately develop their corporate culture?
  • Who owns the origin of the culture and its ongoing maintenance and management?
  • What is the true value of an organization’s culture and what happen if it slips?
  • Should all companies have a corporate culture?
  • Who decides what that culture will be?
  • How does a culture champion convince management to commit financial resources to developing a solid culture?

Corporate culture is on the minds of CEOs, Boards of Directors, Directors of Marketing and Communications, employees, shareholders and just about every other audience who cares about your company.  This is definitely a topic on which all communicators should be versed, whether you’ve been at your company for only a year, or if you’ve been there since the beginning.


  • Casey Shilling, Chief Marketing Officer, Zoe's Kitchen
  • Hattie Peterson, Senior Vice President of Marketing and Communications, TDIndustries
  • Selia Jenkins, Manager of Public Relations at Mary Kay Cosmetics

Deadline to register: Sunday, Sept. 10 

New luncheon pricing:
IABC Dallas members: $35
Non-members: $50
Students: $25
A fee of $10 will be applied after the Sept. 10 deadline.

**Please note
, Refunds and cancellations are due by Friday, September 8 at 5 pm. No Shows will be billed.  Contact Liz Kennedy at to cancel. 

MEMBERS: If you have any trouble logging in to register, please contact Liz Kennedy at for assistance. If you're not sure if you are a current member, you can check with by emailing or calling 415-776-4222.

**The Clubs of Prestonwood serves our group buffet-style with a wide range of options, including hot chicken, beef or pork, and seafood options, side dishes, soups, and salads as well as desserts. If you find you need alternative selections, please let our VP of Programs know and we'll work to provide appropriate items.


$35.00 IABC Dallas Member Price
$45.00 after 12:00 am September 11

$50.00 Non-member Price
$60.00 after 12:00 am September 11

$25.00 Student Price