Meeting/Event Information

IABC Dallas Professional Development Luncheon

August 08, 2017
11:15 AM - 1:15 PM
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The Clubs of Prestonwood
15909 Preston Road
Dallas, TX 75248

The Art and Science to Crisis Communications

The many books, articles and “expert” videos on the best way to respond to a crisis are all exactly right and will guarantee your crisis communications will work perfectly – UNTIL THEY DON’T.

Kristen Kauffman and Glen Orr will share their crisis response principles and then, they’ll show you why they’re wrong in the right situation. Using a combination of personal experiences and crises from the news, the team will illustrate why it’s critical to know the principles of crisis communications – and when to abandon them.

At the August 8 IABC professional development luncheon, Glen and Kristen will share an engaging and entertaining look at crisis best practices and discuss some of the most critical decisions faced by crisis communicators.

Looking at real-world crisis, Glen and Kristen will teach by sharing examples of actual crises, how communicators responded during the heat of those crises and the subsequent results. They will get attendees involved by crowdsourcing responses to hypothetical scenarios to demonstrate that crisis communications requires unique skills and experience.

About our speakers:

Kristen Kauffman

SPM Communications Editorial Vice President Kristen Kauffman has worked with the consumer-focused PR agency since its founding in 1999, and has served as a leader in editorial and crisis communications since 2008.

Kristen draws on her many years as a TV and print journalist to develop and maintain high editorial standards and conduct effective crisis response across all teams at the agency. She began her journalism career at the Associated Press while still attending Southern Methodist University and has written for The Dallas Morning News and Texas Monthly. TV news credits include anchor/reporter/producer in Sherman, Texas, executive producer at the Birmingham CBS affiliate, special projects producer at the New Orleans NBC affiliate WDSU and associate producer at WFAA-TV in Dallas.

She has led national ongoing crises response for teams across the agency, and is the agency go-to for drafting crisis media statements and messaging. She works with client teams to develop industry- and client-specific crisis protocols and crisis training, and has helped in the management of more than 2,500 issues, including data breaches, corporate layoffs, natural disasters, public health scares, lawsuits, damaging viral social media posts, negative media coverage, crime, protests and boycotts.

Kristen and her husband Mitch have two daughters and own and operate Urbano Café, Two Doors Down and Urban Goods in Old East Dallas.

Glen Orr
Orr Strategic Communications

Glen has more than 20 years’ experience leading communications, investor relations programs and crisis preparedness and response for leading agencies and as an independent consultant.   He is an expert in helping clients develop and implement communications strategies to achieve business objectives, safeguard corporate value and enhance relationships with Wall Street, employees, customers and other critical stakeholders.

In addition to providing counsel and leadership on day-to-day initiatives, Glen’s focus is advising CEOs, Boards of Directors and communications and IR teams on effectively navigating major corporate upheavals including physical, reputational and financial crises; mergers and acquisitions; shareholder activism; and unforeseen executive succession. A sample of companies he has counseled include Baker Hughes, Cicis, Fiesta Restaurant Group, Nature Nate’s Honey, C&J Energy Services, EZPAWN, La Quinta, PG&E, Texas Instruments, Dow, TXU, Yukos, The Home Depot and Hawker Beechcraft.

Glen is from South Texas, holds a BBA from Texas A&M and is the president of the DFW chapter of the National Investor Relations Institute (NIRI DFW). He is the programs vice president for IABC.

Thank you to our sponsor!


Deadline to register: Sunday, August 6.  

**Please note, Refunds and cancellations are due by Friday, August 4 at 5 pm. No Shows will be billed.  Contact Liz Kennedy at to cancel. 

MEMBERS: If you have any trouble logging in to register, please contact Liz Kennedy at for assistance. If you're not sure if you are a current member, you can check with by emailing or calling 415-776-4222.

**The Clubs of Prestonwood serves our group buffet-style with a wide range of options, including hot chicken, beef or pork, and seafood options, side dishes, soups, and salads as well as desserts. If you find you need alternative selections, please let our VP of Programs know and we'll work to provide appropriate items.









$30.00 IABC Dallas Members
$35.00 after 12:00 am August 7

$45.00 Non-member Price
$50.00 after 12:00 am August 7

$20.00 Student Price