Meeting/Event Information

IABC Dallas Professional Development Luncheon

July 11, 2017
11:15 AM - 1:15 PM
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The Clubs of Prestonwood
15909 Preston Road
Dallas, TX 75248

"Oops, I clicked it again: The pitfalls of display advertising and the excuses we make for it."

Would you believe it's been 23 years since the first display ad was run? ATT's ad, which was the first of its kind recorded an astounding 44% click through rate. Since that time, spending on digital advertising has eclipsed TV spending, and the industry average click through rate is 0.01%!

Sterling Hayman and Rob Howe from ReCreation Dallas will walk attendees through the history of display ads, the technology behind digital programmatic advertising and the data available to marketers thanks to your mobile phone. They'll also answer the question "Since digital is outpacing TV, does that mean I should move my budgets there?" While making a case that no matter the technology or medium, connecting with the consumer and moving them to action is the top priority.

Deadline to register: Sunday, July 9.  

**Please note, Refunds and cancellations are due by Friday, July 7 at 5 pm. No Shows will be billed.  Contact Liz Kennedy at to cancel. 

MEMBERS: If you have any trouble logging in to register, please contact Liz Kennedy at for assistance. If you're not sure if you are a current member, you can check with by emailing or calling 415-776-4222.

**The Clubs of Prestonwood serves our group buffet-style with a wide range of options, including hot chicken, beef or pork, and seafood options, side dishes, soups, and salads as well as desserts. If you find you need alternative selections, please let our VP of Programs know and we'll work to provide appropriate items.

Speaker bios:

Sterling Hayman  - Partner
Sterling comes from a traditional advertising background, having been in leadership positions at DDB, Publicis and TracyLocke in Dallas. Now he helps brands combine traditional business strateiges with emerging platforms.
Rob Howe – Partner
Rob is a social media natural, having spent his entire 10-year career in the discipline. Working with USA Boxing on the 2012 Olympic Games, Rob put his marketing career on hold to play foil for the Harlem Globetrotters as a member of the Washington Generals. He now helps brands develop strategies that connect to millennial audiences in ways that ensure authentic and meaningful engagement





$30.00 IABC Dallas Member Price
$35.00 after 12:00 am July 10

$45.00 Non-member Price
$50.00 after 12:00 am July 10

$20.00 Student Price