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Trump’s Wall and Other Lessons About Concrete Messaging from Today’s Political World with Rich Oppel

Donald Trump intuitively, if often outrageously, reached his audience through the use of direct visceral language.  While his messaging often seemed haphazard, his rhetoric reflects a powerful new, low-cost approach to reaching audiences without going through the media – and perhaps without engagement of the professional communicator. That would be us.

We will explore the use of language, including concrete nouns (“The Wall”), active verbs and intensifiers (“Bomb the (expletive) out of them!)” Use of these forms carries risks and rewards, for the President-Elect, for us and for our clients. Are they a more forceful way of moving audiences?  Are they a moral hazard?  Are they both?  

We will consider 10 Do’s and Don’ts (the takeaway) that provide a fresh approach to a reinvigorated use of language, from Strunk & White to Trump & Conway.  To register, click here.

Take the CMP Exam Right Here in Dallas in February at LI

A great opportunity to attain your CMP Certification without traveling is happening in February. You can take the exam right here at the Sheraton Dallas in late February.

The CMP Certification is aimed at the generalist/specialist level, and is designed around ISO, an international standard for professional certifications. Candidates who successfully complete the application process as developed by The Global Communication Certification Council (GCCC) will be eligible to register for the exam.

Read a testimonial about getting this certification from Nincy Mathew, CMP. She shares why she went for the certification and what it means to her career.

Deadlines for those interested in attaining CMP Certification are:

Jan. 23 – application deadline for priority consideration for the Feb. 23 exam

Feb. 9 – Deadline for eligible candidates to register for the Feb. 23 exam

Feb. 23 – CMP exam

Interested? Check out the IABC CMP website for details and download the candidate handbook. The certification is open to both members and non-members of IABC.

If you have questions about the CMP Certification, send an email to Sara Fowdy, Ed.D., at gccc@iabc.com. If you have questions about the first exam in Dallas, contact Vice President of Chapter Services Adrienne Ciletti at aciletti@jcp.com.

IABC Dallas Members-Only Benefit! – Discounted SMU CAPE Courses

SMU CAPE is offering special savings exclusively for IABC Dallas Members. Register for professional development courses to expand your knowledge and update your professional expertise at a discounted rate. There are a variety of programs and courses on specialized topics including: Digital Marketing,Web/Graphic Design, Project Management, Boss Bootcamp and Digital Analytics. Click here to learn more!


IABC Dallas Named Large Chapter of the Year!

Every year, IABC recognizes chapter across the globe with awards for their leadership and work to promote the Communications profession as a strategic component for business success. The trophies are handed out in person at the annual IABC Leadership Institute conference, where all IABC Board Members and leaders gather to share insights and education.

Exciting news! At this year’s Leadership Institute Dallas won the following three awards:

•    Large Chapter of the Year, recognizing the overall efforts of IABC Dallas’ board and volunteers for continuously driving activities and engagement of DFW’s communication professionals.
•    Chapter Management Award for Professional Development, recognizing the continuous efforts to build and deliver a consistent program of relevant and varied Professional Development events
•    Chapter Communications Award, acknowledging our efforts to consistently communicate with our members and guests and engage them in ongoing discussions on relevant communication topics, through online and social media

It's great to be recognized as a chapter that leads in programs and engagement with volunteers and the community. The IABC Dallas board is proud to accept these awards on behalf of  members and volunteers.

Congratulations IABC Dallas!




If you recently joined IABC, please give us a few days to update our IABC Dallas Chapter database before you login to our Member Area or try to register for IABC Dallas events as a member. (Our chapter membership database is not automatically updated with any changes to your IABC Member Profile at IABC.com.) 

New members will receive a Welcome letter from IABC Dallas with login instructions.

Current members can request Username and Password reset by clicking on LOGIN button, and then the Forgot Your Password link. Enter the email associated with your IABC profile at IABC.com. If this email has been changed recently at IABC.com, it may take a few days to be current in the chapter's database.

Questions? Use the Contact Us form and let us know.