Welcome to the International Association of Business Communicators Dallas Chapter

IABC Dallas is the network for modern communicators.

We know that good communication drives business success, and our passion is connecting our members to the latest ideas, job opportunities, and people through professional learning, along with a generous culture of sharing.

By setting the standard for professional development in business communications, IABC Dallas enhances the careers of the strategic communications leaders of today and tomorrow.

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Register Now! January 9 Professional Development Luncheon

“Paint by Numbers: The art and science of using research to develop customer insights”

David Slatter, President at ExperiPro, will share his insight and best practices for leveraging all forms of research to learn from your existing and potential customers.  At the heart of every marketing, social media, and public relations campaign should be an intimate knowledge of the target audience. Not just who they are, but also an understanding of their needs, what motivates them to select one product over another, and how our products and services are actually used or consumed. Technology has allowed us to collect massive amounts of data, but the real the challenge is turning data into meaningful and actionable insights. David is going to share some direction on how companies can use research to craft those customer insights to paint a clearer picture, and ultimately maximize the ROI on marketing investments.
For more information and to register, click here.

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