Welcome to the International Association of Business Communicators Dallas Chapter

IABC Dallas is the network for modern communicators.

We know that good communication drives business success, and our passion is connecting our members to the latest ideas, job opportunities, and people through professional learning, along with a generous culture of sharing.

By setting the standard for professional development in business communications, IABC Dallas enhances the careers of the strategic communications leaders of today and tomorrow.

Join us. Together we learn, grow, network and innovate. More info…


 

Register now for the July 11 Professional Development Luncheon

"Oops, I clicked it again: The pitfalls of display advertising and the excuses we make for it."

Would you believe it's been 23 years since the first display ad was run? ATT's ad, which was the first of its kind recorded an astounding 44% click through rate. Since that time, spending on digital advertising has eclipsed TV spending, and the industry average click through rate is 0.01%!

Sterling Hayman and Rob Howe from ReCreation Dallas will walk attendees through the history of display ads, the technology behind digital programmatic advertising and the data available to marketers thanks to your mobile phone. They'll also answer the question "Since digital is outpacing TV, does that mean I should move my budgets there?" While making a case that no matter the technology or medium, connecting with the consumer and moving them to action is the top priority. Click to read more and to register.




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New members will receive a Welcome letter from IABC Dallas with login instructions.

Current members can request Username and Password reset by clicking on LOGIN button, and then the Forgot Your Password link. Enter the email associated with your IABC profile at IABC.com. If this email has been changed recently at IABC.com, it may take a few days to be current in the chapter's database.

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